Blog

Your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve the same consumer needs.

I joined Mark A Preston on his unscripted interview series and we spoke about everything SEO, including gender and the SEO manager role.

10 years ago the limitless possibilities of being at the start of my career were daunting. So I started looking for some guiding principles.

Keyword research is market research. And content is your product. Use my keyword and topic research workflow and templates.

SEO is all about optimisation. It says so in the name. But when it comes to gender equality, the industry is still a long way off...

Learn how to reverse engineer your competitors SEO gap analysis data to drive strategic growth for your business.

Users perform a query to get something done. That’s it. Help them get it done and you'll reap the rewards with better rankings in search.

We discuss with a panel of SEO experts out priorities for SEO in 2022. We cover tech SEO, content, links and voice search.

Understanding the business reasons behind your international expansion and the needs and pain points of your audience is the key to success.

A no-nonsense approach to delighting your users by incorporating user intent in your organic search strategy.