• Lidia Infante

Keyword and topic research with Semrush

Keyword research is market research. And content is your product.

In this presentation I share my keyword and topic research workflow using Semrush. My workflow includes:

  • Competitor identification

  • Keyword gap analysis at scale with the Keyword Relevance Score calculator

  • Keyword clustering

  • Intent identification (with template)

  • SERP features identification (with template)

Find all the resources here: