Keyword and topic research with Semrush

Keyword research is market research. And content is your product.

In this presentation I share my keyword and topic research workflow using Semrush. My workflow includes:

• Competitor identification

• Keyword gap analysis at scale with the Keyword Relevance Score calculator

• Keyword clustering

• Intent identification (with template)

• SERP features identification (with template)

Find all the resources here:

• Keyword Relevance Score calculator

• Topic Intent Calculator

• Topic SERP features calculator