• Lidia Infante

SEO gap analysis: drive strategic growth with your competitors’ data

Updated: May 25

These slides were delivered as a talk for BrightonSEO in April 2022.

Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge.

In this talk, I share how I built SEO strategies off the back of a gap analysis, along with my templates and success stories.

Learn how to reverse engineer your competitors SEO gap analysis data to drive strategic growth for your business.

This presentation covers:

  1. Why perform an SEO gap analysis

  2. How to identify who your real search competitors

  3. Benchmarking content, technical SEO and links

  4. How to make an organic growth plan


Resources

You can watch the talk online through the BrightonSEO video vault.