top of page

Looking for an SEO speaker? 

Lidia is an experienced SEO speaker featured at top global conferences such as MozCon, BrightonSEO, or WTSFest.

seo-speaker-lidia-infante_edited.jpg

Upcoming talks

SEO podcast episodes

Listen to Lidia's thoughts on SEO, TikTok and more across some of the most popular podcasts in the marketing industry.

SEO webinars

Watch webinars featuring Lidia about SEO, marketing and content strategy. 

Understanding TikTok SEO
Semrush

Understanding TikTok SEO

👋Welcome to Episode 5 of Semrush Academy’s show, Small Business, Big Results, hosted by Brian Dean. Over the course of 10 episodes, Brian will be chatting with a variety of guests who have experience running small businesses or fast-growing start-ups. Throughout the show, we’ll cover a range of topics that are top-of-mind for growing companies, including: key roles to hire, mistakes to avoid, what to outsource, and so much more. 📣 Be sure to follow the series so you don’t miss out on any of the episodes ▶︎ https://www.youtube.com/playlist?list=PLV7hU9BBDbaTD4Swvtn2yX_Qie-fyKKRu ❗TikTok videos now appear in Google search results ❗ When it comes to searching for restaurants, vacation destinations, or recipe ideas, people are turning to TikTok for answers…and Google has noticed. 🤔What does this mean for your business’s content strategy? 🤔 Lidia Infante, Senior SEO Manager at Sanity.io, weighs in on the future of search and how businesses can make a splash on the popular social media platform, TikTok. She explains why TikTok is so user-friendly when it comes to search queries and how the platform understands user behaviors. ❓Are you using TikTok for your business? What has your experience been like? Drop us a comment below! 👇 ➖ NEXT STEPS: 1️⃣Be sure to watch until the end so you don’t miss out on a single piece of advice about TikTok for small businesses and optimization tactics. 2️⃣Give this video a like so I know you’re getting value from it 3️⃣Subscribe so you’ll get notified of upcoming episodes of Small Business Big Results. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1 *************************************** The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... Brian’s Channel ▶︎ https://www.youtube.com/@BrianDean ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ ➖ #smallbusiness #smallbusinesstips #startingabusiness #tiktokoptimization #tiktokalgorithm
[SEO Conference] What Shapes SEO Today & Tomorrow
SE Ranking

[SEO Conference] What Shapes SEO Today & Tomorrow

Sing up for a free trial here https://bit.ly/43NIEtY SE Ranking invites you to 9 sessions from industry leaders full of actionable insights for your work with search engine optimization. Learn from actual SEO practitioners and experts in digital marketing – people who have really been in the trenches and know the latest and greatest about how to make your online presence work for you, your company, or your clients. 00:00 Intro 5:35 Search Engine Optimization Changes Lives — Sean Si, CEO and Founder at SEO Hacker 29:39 [SEO News] — Chris Raulf, International SEO Expert | Founder & President at Boulder SEO Marketing; SEO Jo Blogs Marketing Consultant, Founder of Turn Digi 38:57 [SEO Gap Analysis] A Data-Driven Approach to Winning — Lidia Infante, Senior SEO Manager at Sanity.io 1:08:11 Tackling Enterprise Level SEO Problems — Dan Taylor, Head of Technical SEO at SALT.agency 1:45:15 [SEO News] — Chris Raulf, International SEO Expert | Founder & President at Boulder SEO Marketing; SEO Jo Blogs Marketing Consultant, Founder of Turn Digi 1:49:37 How to SEOptimise Content Briefs — Rejoice Ojiaku, Co-Founder & Content Lead for B-DigitalUK 2:22:00 Don’t Fall Behind – Incorporate AI Into Your SEO Strategy Now — Chris Raulf, International SEO Expert | Founder & President at Boulder SEO Marketing 2:39:45 Everything You Didn’t Know About Entity SEO — Sara Taher, SEO Manager at Assembly Global 3:18:17 Tracking, Measuring and Improving Core Web Vitals — Sophie Gibson, Technical SEO Director at StudioHawk 3:53:33 Data-Driven Technical SEO Research — Omi Sido, Senior Technical SEO at Canon Europe 4:23:13 [Expert Q&A] How to Always Be Prepared for Google Updates — Barry Schwartz, President and Owner of RustyBrick, Inc. Stay tuned: SE Ranking ► https://seranking.com/ Facebook ►https://facebook.com/serankingcom/ Twitter ►https://twitter.com/SERanking
Lidia Infante 🤔 What is Headless SEO?
SEO Video Show

Lidia Infante 🤔 What is Headless SEO?

Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap ▷ SEO Video Show EP126: Lidia Infante - Sr Mgr SEO @ Sanity.io | Headless SEO & Competitor Analysis Competitor identification template & SEO gap analysis template https://www.lidia-infante.com/post/seo-gap-analysis Google documentation updates this week include: A new case study about how Vimeo improved Video SEO at scale for their customers by using the indexifembedded rule combined with noindex and adding structured data. More guidance about what to include in the RSS feed for the Follow feature in Google Discover: the title element and your per item link elements. Updated the Image best practices to clarify that Google parses img elements when indexing images. Also updated the alt text and filenames in the examples to be more descriptive. https://developers.google.com/search/updates Income Schools shares their search analysis publicly for the first time; let's see check out what they call the inverted pyramid https://youtu.be/IoxXZr-G5RI?t=442 If you watch the full video, you will see instead of your traditional keyword research tools for the volume; they use Google trend data. Link Building Secrets with Kasra Dash on Craig Campbell's podcast https://youtu.be/Ez13YnYjT88?t=973 I like this idea of building links to just one topic until ranking, which gets us past this authority wall, and the juice leaks through your other topics. Kasra discusses tiered link building, so definitely check out the full video. Past guests William Jones and Chris Palmer discuss a more risky backlink strategy. https://www.youtube.com/shorts/y6iRbSV1Vo8 Loren Baker and Ann Smarty talk about an interesting way to acquire links on SEJ this past week. https://youtu.be/sL6lRlNwTyA?t=830 Keep your eyes open for these new opportunities. I would start collecting URLs of the top 10 lists in your niche and start using your favorite broken link checker. I like the idea of possibly picking up some valuable domains with a great link profile this way. === Lidia Infante is an SEO consultant and speaker. She has worked in SEO for nearly a decade, helping businesses in SaaS, media, and e-commerce grow online. She has a BSC in Psychology and a Master's in Digital Business. She is a regular speaker at top-tier SEO events such as MozCon, BrightonSEO, UnGagged, and WTSFest. She is a contributing author to the SEO in 2023 book. Please welcome the Senior SEO Manager at Sanity, Lidia Infante. #SEO #SearchEngineOptimization #SEOvideoSHOW Follow us: https://youtube.seo.video https://www.twitter.com/seovideoshow https://www.facebook.com/seovideoshow https://www.linkedin.com/company/seovideoshow https://g.page/seovideoshow Chat live: https://seo.video/discord Contact us: Paul Andre "DRE" de Vera web: https://seo.video email: dre@seo.video phone: (323) 523-5122
Decoded Headless CMS & SEO
Search Engine Journal

Decoded Headless CMS & SEO

What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of content management systems. Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses. I don't have to build every page. I create the content in a core database, a central source of truth. And then, I deploy it following a template.–Lidia Infante, [16:00] I think there's a little bit of a misconception about headless. A lot of people out there, the conversations I'm having with people that are not tech SEOs is they feel that just utilizing a headless means that it's automatically going to be faster, quicker, and a better experience. –Loren Baker, [25:15] For most ecommerce sites, I would recommend going with a headless solution, especially if you're on a direct-to-consumer side with a big brand.–Lidia Infante, [45:09] [00:00] - Lidia’s background. [10:36] - What is headless CMS & how is it helpful? [17:20] - Do you build from scratch in a headless environment? [22:00] - Are headless CMS quicker? [26:00] - SEO optimizations in headless. [31:30] - Other benefits of using a headless CMS system. [36:00] - How well does AI content rank in it? [39:52] - Where does Lidia see headless going in the next four to five years? [44:45] - What kind of business should look into headless CMS? [49:59] - How important is JavaScript? Resources mentioned: https://www.sanity.io/shopify https://www.sanity.io/sej - Free boosted Sanity plan for SEJ readers https://www.dangler.co.uk/ Regarding SEO and other stuff you can do, I think the main pain point that Headless solves is content velocity.–Lidia Infante, [28:00] Headless CMS can guide you a little bit more when it comes to optimizing web performance. Different headless CMSs will help you achieve amazing core web vitals differently.–Lidia Infante, [26:19] B2C brands need to ensure that the experience they provide on their website is not the typical ecommerce experience of title, product, picture, price, and description. It's more similar to the experience they can provide in a shop. –Lidia Infante For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Lidia Infante: Lidia Infante is a consultant, writer, and speaker who has been working to help businesses grow their reach through SEO in European markets, the US, and Australia. She got her start on the business side of things through psychology, allowing for organic growth strategies that are now driving ecommerce sites' success! As part of her passion for SEO, she enjoys regularly participating in podcasts and webinars in the SEO community. She writes about international strategy, digital business, and women's rights on her website. Connect with Lidia on LinkedIn: https://www.linkedin.com/in/lidiainfante/ Follow her on Twitter: https://twitter.com/LidiaInfanteM Visit her website: https://www.lidia-infante.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
How to stay on top of SEO trends?
Wishup - Virtual Assistants for Entrepreneurs

How to stay on top of SEO trends?

We are back with yet another episode of the Business and Remote Work podcast brought to you by Wishup. For this episode, we have Lidia Infante, the Senior SEO manager at Sanity.io, a software development company. Working in the SEO industry for 9 years now, Lidia has gained a wealth of knowledge on all aspects of SEO. The SEO industry has seen monumental growth over the past few years, and even now, with all the new updates, you might be wondering how to keep up with the latest updates and trends. In this episode, Lidia shares her knowledge as we pick her brains to understand how small businesses and startups should approach SEO. To start with, the first tip would be to follow SEO expert Aleyda Solís and her newsletter SEO FOMO for the latest news and updates in the SEO industry. More to follow. Stay tuned; the full episode will be out on 11th August 2022. Here are the social media links where you can find us: Instagram:https://www.instagram.com/wishupnow/ Twitter: https://twitter.com/WishUpNow Facebook: https://www.facebook.com/wishupnow Make sure to follow me on these platforms to stay updated with my latest videos and other content. And don't forget to share your thoughts and feedback with me in the comments section #seo #smallbusinesspodcast #seopodcast #podcast #startups #seotips #smallbusinessowner #smallbusiness #marketingstrategy #digitalmarketing #onlinemarketing #websitetips #digitalstrategy #generateleads
Tea Time SEO - Practical Implementation of User Intent
Authoritas

Tea Time SEO - Practical Implementation of User Intent

Need some help implementing insights from User Intent? Watch this Tea Time SEO episode where Christopher Hofman Laursen, Beatrice Gamba and Lidia Infante shared their tips and help you get started! You can find out more about the Authoritas User Intent model here: https://www.authoritas.com/blog/new-user-intent-features-live/ Or try it out for yourself: https://v7.authoritas.com/v8/frontend/auth/sign-up Lidia Infante is the Senior International Strategist at Rise at Seven, managing the digital strategy for clients across the world. She was Chief Digital Editor at RBA and she has worked in SEO across different European markets in B2B, ecommerce and media companies. Beatrice Gamba started as a young sci-fi lover and ended up working with AI. After her degree in Economics, Beatrice moved to Berlin, where she worked for a big e-commerce Company. She joined WordLift’s team in Rome in 2016, where every day, she strives to create value with innovative, AI-driven digital strategies. Beatrice was born curious, and being in SEO is the best thing that could happen to her! Her expertise includes Digital Marketing, Search Engine Optimization, Keywords Research, User Experience, Copywriting and Data Analysis. In her spare time she loves playing records, biking, travelling and, of course, discovering! Christopher Hofman Laursen is the lead SEO consultant at the agency IMPACT Extend. He helps omnichannel players in Denmark and big B2B companies with SEO. He has also been a speaker at SEOday in Denmark in for three years running. He is excited about customer journeys, content and data. During the lockdown, Christopher has been very busy. He helped out his clients, done webinars at IMPACT Extend, been working on developing pixel tracking (as an alternative to rank tracking), and working on Python scripts to automate SEO tasks. Christopher has also managed to get his first blog post published at Moz, a great achievement! Learn more about Authoritas our SEO and Content Marketing software that is helping to grow organic traffic that converts, on our website: https://www.authoritas.com/

Past talks

Browse some of my previous speaking engagements at SEO conferences. You can find the slides and summaries of the talks in my blog.

bottom of page