Search intent: how to implement it in your SEO strategy

Satisfying user intent should be the main goal of anyone putting content out on the internet as part of a business strategy.

In this presentation I've covered:

• How to understand what your users are trying to do

• How to bring intent into your content

• How to communicate the value of your content

This was originally delivered live as a WeeklySEO webinar with BoostRoas.

References

• Search intent: a guide to implement it in your SEO strategy by Lidia Infante

• KPIs: An essential framework by Think With Google

• The Four Types of Keywords (and Why They Matter) by Semrush

• Search intent by SISTRIX