Blog

Forget "gut feelings." If you want the prize pot, you need to navigate the demographic math.

I analysed six years of reading data using AI and discovered unexpected patterns around format, genre, author gender, and how I actually learn.

23 books, 12 months, and a lot of lessons learned. Whether you're a new mum, a tech worker navigating layoffs, or a 90s anime fan, check out my 2025 reading list for honest reviews and unexpected recommendations.

The death of Twitter has brought on some changes to how we learn as an industry. This is what the data says.

This post is very out of place amongst all the SEO stuff. Sorry, not sorry.

Cancel culture isn’t real. Chris Brown is on tour FFS.

64% of SEO articles are written by men, but things are steadily improving. Look at the numbers by publication, topic and performance.

You don't need to read them all. In fact, you just need 5. This list will help you choose the ones for you.

In 2024 I read 15 fiction and non-fiction books and learnt about behavioural economics, decision-making and managing a large SEO program.

Take your international SEO strategy from beginner to advanced with this actionable checklist.