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Forget "gut feelings." If you want the prize pot, you need to navigate the demographic math.

I analysed six years of reading data using AI and discovered unexpected patterns around format, genre, author gender, and how I actually learn.

23 books, 12 months, and a lot of lessons learned. Whether you're a new mum, a tech worker navigating layoffs, or a 90s anime fan, check out my 2025 reading list for honest reviews and unexpected recommendations.

The death of Twitter has brought on some changes to how we learn as an industry. This is what the data says.