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SEO Consultant
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The State of Learning in SEO (2025 Study)
The death of Twitter has brought on some changes to how we learn as an industry. This is what the data says.
Aug 314 min read


Sleep-Deprived Mum Buys: Baby Essentials I Recommend (and Some I Regret)
This post is very out of place amongst all the SEO stuff. Sorry, not sorry.
Aug 198 min read


Is my feminism… patriarchal?
Cancel culture isn’t real. Chris Brown is on tour FFS.
May 224 min read


The Gender Gap in SEO Publishing 2025
64% of SEO articles are written by men, but things are steadily improving. Look at the numbers by publication, topic and performance.
Mar 46 min read


28 newsletters that will make you a better SEO
You don't need to read them all. In fact, you just need 5. This list will help you choose the ones for you.
Feb 1310 min read


15 books I read in 2024 and the lessons they taught me
In 2024 I read 15 fiction and non-fiction books and learnt about behavioural economics, decision-making and managing a large SEO program.
Jan 129 min read


International SEO For 2024: 9-Point Checklist For Success
Take your international SEO strategy from beginner to advanced with this actionable checklist.
May 20, 20241 min read


The Gender Gap in SEO Publishing 2024
64% of SEO articles are written by men, but things are steadily improving. Look at the numbers by publication, topic and performance.
Feb 29, 20248 min read


6 Ways To Humanize Your Content In The AI Era
In a world of AI-generated content, here's how you can add a much-needed personal touch and humanize your brand to connect with customers.
Feb 21, 20241 min read


Bio To Schema: Why And How I Built My Custom GPT
Bio To Schema is a custom GPT I built to help SEOs create Person Schema markup for their authors easily using AI, and enhance E-E-A-T.
Jan 14, 20246 min read
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