top of page

28 newsletters that will make you a better SEO

Writer's picture: Lidia InfanteLidia Infante

Updated: 11 hours ago

SEO newsletters tend to come in a few different flavours. Some offer educational evergreen content and go in depth on one given topic, some focus on news and some act as aggregators of good industry resources and tools.

Since I first started recommending SEO newsletters the market has shifted quite a bit! It feels like everyone has started their own newsletter and there isn't a strong differentiator between many of them. Unfortunately many of my favourites have closed down, especially those around career growth or digital PR.

You only need 5 newsletters

With very limited time and tons of SEO news every day, I recommend that you subscribe to 3-5 newsletters and refine your selection over time. Try different ones until you feel like you have a solid stack of newsletters that keeps you informed but not overwhelmed.

Here's how I'd choose them:

  1. A weekly newsletter focused on SEO news so you don't miss out on anything important. I'm currently loving Core Updates and Rich Snippets.

  2. A newsletter that aggregates SEO content. SEOFOMO is a solid choice.

  3. An educational newsletter for your specific leg of SEO (digital PR, local SEO, analytics...). These are the type of newsletters that don't come with news, but some evergreen how-to content or expert opinion.

  4. One that helps you grow as a professional. For me, that's Growth Memo and The SEO MBA.

  5. A generic marketing newsletter to keep you in touch with the rest of the marketing channels. I like MarketingFOMO.

That's my list, now it's your turn to curate yours!

[Table of contents] ⬅️ Read on or jump to the section of your choice.

Newsletters to keep up with SEO news

It is estimated that Google tweaks its algorithm 500-600 times every year. On top of that, SEOs all over the world are developing tools, methodologies and guides to help you get better at it.

If it feels overwhelming it’s because it is. Here are the newsletters that help me make sense of it all.

Core Updates

  • Author: Mark Williams-Cook

  • Frequency: Weekly

This has become my latest favourite. It highlights only the most relevant news from the last week in a bullet point format. It's surprisingly succinct and you really feel informed in just a few words.

Mark also adds in his "unsolicited SEO tips" of the week, which are super valuable.

SEOFOMO

  • Author: Aleyda Solís

  • Frequency: Weekly on Sunday

SEOFOMO used to be my absolute favourite. I still love it, but it overwhelms me a little bit. It has evolved into a very very rich selection of jobs, tools, brilliant content, events and more. My favourite part is the new section on free(mium) SEO tools.

If you had to subscribe to only one newsletter for all your SEO needs, this one would be it. I've included this in the "news" section of the article, but it could also be considered an aggregator.

Rich Snippets

  • Author: Jamie Indigo

  • Frequency: Weekly on Thursday

Jamie's witty commentary makes this newsletter one of my favourite reads of the week. The subject line puns are endless and perfectly cringey.

She covers the main developments in the industry, with a heavy technical lean. You can click through to the links for more information or simply read Jamie's expert comment to stay in the loop.

Search News You Can Use

  • Author: Marie Haynes

  • Frequency: Weekly on Thursday

This is definitely an industry favourite. In her newsletter, Marie shares the latest algorithm updates along with some commentary, focusing on actionable tips.

SEOForLunch

  • Author: Nick Leroy

  • Frequency: Weekly on Tuesday

SEOForLunch used to be a an agregation of SEO news and content with some commentary to help you digest it (pun intended), but recently Nick has re-vamped it and taken it to a whole new level. While it will still contain official Google updates, it now delves a little bit deeper into a specific topic, so it's a lot more opinionated. It also includes some of the most popular job posts from SEOjobs.

SERP Alert

  • Author: Brodie Clark

  • Frequency: Monthly

A collection of all the SERP features that changed or got introduced in the past month. Nothing more, nothing less.

Content and resource aggregators

SEOs love to share knowledge and create resources. So. Many. Resources. To pick out the best and not lose your mind, you can rely on these newsletters to curate the better resources out there.

WTSNewsletter

  • Author: Areej AbuAli

  • Frequency: Weekly

This newsletter highlights resources created by women in the SEO industry. Sometimes they include columns written by members of the Women In Tech SEO community and community news.

While it only features women, anyone can subscribe!

The Moz Top 10

  • Author: Tom Capper

  • Frequency: Monthly

Moz’s newsletter provides a curated list of the 10 best articles that have been written in the SEO industry in the last month, some dedicated to local SEO.

This newsletter is great if you want to keep an eye out for just the best of the best and find your news somewhere else. It might be less interesting to you if you’re not doing local SEO or you’re worried that there might be a bias towards their brand in their content selection.

Search&Grow

  • Author: Toni Navarro

  • Frequency: Weekly

Like many others, Toni's newsletter mixes news and resources. What makes it special in my opinion is how it brings together PPC and SEO, and includes relevant social media posts from experts in both disciplines.

SEO tips and education

These newsletters focus on a specific topic in each edition and dive deeper into it. Rather than providing a set of links, these provide in-depth education or commentary on a specific topic in the world of marketing and SEO.

Tech SEO Tips

  • Author: Nikki Halliwell

  • Frequency: Weekly on Thursdays

Nikki and I worked together in the past and I can say she is an amazing technical SEO. I really like her newsletter, and not just because she features me frequently!

Her newsletter includes an actionable technical SEO tip of her own, along with a small selection of relevant content published by experts that week. It's a short read, and the tips are very valuable!

WTF is SEO?

  • Author: Jessie Willms & Shelby Blackley

  • Frequency: Weekly on Monday

This newsletter is focused on SEO for publishers. Every edition focuses on one main concept or strategy and it goes in depth with it.

This will be really interesting to you if editorial content is strategically important for your business (think SaaS and products with a long customer journey). I find their content really actionable and complete and it’s a read I enjoy a lot.

SEO Notebook

  • Author: Steve Toth

  • Frequency: Weekly on Thursday

Steve will share one page of his SEO notebook every week with you. So the content can’t be found anywhere else! It aims to be actionable and strategic.

Growth Memo

  • Author: Kevin Indig

  • Frequency: Weekly on Mondays

Kevin Indig is an excellent communicator no matter the topic. In his weekly newsletter, he takes us through a helpful idea or concept for growth marketing.

This is easily my favourite growth marketing newsletter, since it manages to be both in-depth and highly actionable. It's always a grounding and inspiring read and all the previous issues are available online.

Science Says

  • Author: Thomas McKinlay

  • Frequency: Weekly on Tuesdays

Science-backed marketing? Sign me up! This newsletter looks at an academic research paper per week, explains the findings and sets out a set of actionable steps to improve your marketing results with science.

The approach is very accessible to anyone regardless of their academic background. It's some very impressive science communication work from the author.

Marketing Examined

  • Author: Alex García

  • Frequency: Multiple times per week

I learnt about Alex's newsletter in early December 2022 and I was immediately sold. This newsletter comes into my inbox at unexpected intervals with random nuggets of wisdom. It's inspiring and low-key stressful.

It is similar to Growth Memo, but less in depth and more actionable. So pick your poison!

The Grapevine

  • Author: Iona Townsley

  • Frequency: Monthly

I worked with Iona on the same accounts for over a year and my mind was constantly blown by her amazing campaign ideas. She undeniably has an eyer for what's going to do well and she puts it to good use in this newsletter.

On a monthly basis, Iona shares every digital PR campaign that has come out this month. Whether or not they have performed well, they will be shared on The Grapevine. This will help you understand the moves the industry is making and get inspiration for your own campaigns.

Let's Talk Shop

  • Author: Luke McCarthy

  • Frequency: Monthly-ish

The official king of ecommerce has a fabulous newsletter too. He often covers mistakes online shops make when it comes to CRO, SEO and content that are costing these businesses thousands.

He has a very practical approach to CRO and I genuinely find it very helpful to learn through case studies and methodologies.

Marketing news for SEOs

SEO sits within the marketing department and that’s for a good reason. We don’t work to make our sites rank for the sake of ranking, but to fulfil a business goal.

However, SEO is on the more technical side of marketing, which often means we can lose touch with the wider marketing stack. These newsletters should help you stay up to date on industry news.

MarketingFOMO

  • Author: Aleyda Solís

  • Frequency: Weekly on Mondays

Now this is exactly what I need to stay up to date on everything marketing. It's another solid news and aggregator mix from Aleyda.

It offers the latest and greatest in paid ads, social, content marketing, influencer marketing and some AI news.

Geekout Newsletter

  • Author: Matt Navarra

  • Frequency: Weekly

This newsletter is very popular amongst marketers and it focuses primarily on social media. If this is somewhere you’d like to go in your career or you’re just looking to understand better where most of your department budget is going, look no further!

Marketing Brew

  • Author: Minda Smiley, from Morning Brew

  • Frequency: Daily

Marketing Brew is the marketing spin-off of the super famous Morning Brew newsletter.

The main difference with TL;DR Marketing is the tone and the writing style, but the covered topics are very similar. If you’re torn between the two, give both a try and choose your favourite.

The Social Media Tea

  • Author: Annie-Mai Hodge

  • Frequency: Weekly on Wednesdays

For years Annie has been providing weekly social media news across her social profiles. They're so informative she often goes viral or gets plagiarised by a competitor.

If you don't want to rely on the algorithm to make sure you don't miss them, she also shares them in her newsletter.

Newsletters to hone your soft skills

Being good at your job is not just about your hard skills. Being able to negotiate a raise, be a good manager or communicate confidence will move your career forward much more than any hard SEO expertise will.

These newsletters help you work on skills that will supercharge your career.

The SEO MBA

  • Author: Tom Critchlow

  • Frequency: 🤷‍♀️

This newsletter doesn’t focus on news, hacks or tools. This newsletter is for SEOs who want to learn the soft skills that the job requires at more senior levels.

I would not recommend it for beginners or as a learning resource, but if you’re already a solid SEO looking to hone your craft, this is for you.

The New Leader

  • Author: Paddy Moogan

  • Frequency: Weekly

Management is a big part of many SEO jobs. Even if you're not a manager yet, it's likely you're managing up or doing some amount of peer coaching.

Paddy's newsletter is a short 5-minute read that will help you be a better leader, regardless of your position.

Data and analytics newsletters

The official Google Trends newsletter

  • Author: Jenny Lee

  • Frequency: A few times a week

For the longest time I didn’t know this newsletter existed! Consider this the hidden gem in this article, if you must.

It’s a newsletter curated by the Google Trends team including interesting stats about new and trending searches, along with informative graphs and maps. It used to be US only, but now they have editions in other countries.

If you want to sign up, you’ll have to fill out a Google Form and get accepted for it.

Google Sheets Tips Weekly

  • Author: Ben Collins

  • Frequency: Weekly on Monday

Listen, I do 80% of my work on Google Sheets. Anything that will help me use it a tad more efficiently will have a huge impact on my productivity.

The Simmer

  • Author: Simo Ahava

  • Frequency: 🤷‍♀️

In this newsletter, Simo talks about what’s new in data analytics and tag management in a way that’s straightforward and easy to understand. Rather than curating content for you, he provides a digested version of it, along with some actionable tips.

AI newsletters for SEOs

*sigh* It's not a 2025 update without a little bit of AI, is it?

AI fatigue is real, but we can't ignore the developments in this area, both in how they affect search traffic and behaviours and how we can optimise our workflows to become more productive (or find some extra free time).

AI Marketers

  • Author: Aleyda Solís

  • Frequency: Weekly on Saturdays

This is a very very new newsletter, but it's not hard to know what to expect considering it's a sibling of SEOFOMO and MarketingFOMO. Subscribe for news, tools and resources focused on helping you as a marketer understand the AI landscape and do your job better.

The Rundown AI

  • Author: Rowan Cheung

  • Frequency: Weekly on Thursdays

Tools. News. Workflows. Even jobs! This newsletter is thorough and practical, but it's quite advanced and it can be overwhelming. Still worth a try in my opinion.

 

Hopefully this article has brought some order into the newsletter chaos that’s out there. This is a live blog post and I will continue updating it with new newsletters as they are created (or when I find a new one).

Rest assured that this is my genuine opinion. None of these are affiliate links and no one has paid to feature in this list, but I might get some SEO merch if you subscribe through this blog post.

Did I miss an awesome newsletter? Let me know on BlueSky!

Comments


bottom of page