• Lidia Infante

How to succeed in international SEO (a WTSPodcast episode)

Updated: Dec 21, 2021

On Tuesday this week I had the privilege of speaking with Sarah McDowell about what it takes to succeed in international SEO.

We talked about how I got into SEO, my advice for people coming into the industry and what the key factors for running successful international campaigns are.

I absolutely recommend that you give it a listen and subscribe, but if you want to fast forward to the juicy bits, here are my main takeaways.

How to get international SEO right

  • Have an airtight process that allows you to process the data without needing to understand the context. If you work in SEO in a global or international company, you will at some point find yourself working in a market where you don't speak the language.

  • You absolutely need the input of a native speaker to validate your strategy. Get them to sign off on campaign ideas, content roadmaps and outreach strategy.

  • The SEO maturity of a market matters. It will determine what your competitors are doing and how to get an edge over them, the press' receptiveness to outreach emails and the way users behave online.

  • The technical implementation is the basis of your international expansion, but what makes or breaks your international SEO strategy is the human factors behind it.

  • If you're entering a new market, have a chat with SEOs who are already working in them! The Women In Tech SEO community is an excellent resource here.

  • A global campaign should start out in English and then get localised if you get pick-up in other territories.

  • The information you get from tools when working in other languages is less reliable, so use your eyes and your brain.

  • Get out there and try thing. The faster you fail, the faster you win.

  • Special characters are a thing. Talk to your developers ahead of time and it'll save you a lot of headaches.

You can listen to the full episode here:

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