Hi! I'm Lidia Infante

SEO consultant, writer & speaker

This is me

Lidia Infante is an SEO leader and marketing strategist with 10+ years of experience driving organic growth. Grounded by a BSc in Psychology and an MSc in Digital Business, she has led high-impact SEO strategies for global SaaS brands such as SurveyMonkey, BigCommerce, and Sanity.

Recognized as a leading SEO speaker and industry authority, Lidia has featured on over 20 international stages including BrightonSEO, MozCon, SMX and Friends of Search, and publishes SEO strategy guidance for Search Engine Journal, Semrush, Moz, and Wix.

SEO Strategy Content Strategy Digital Marketing

Technical SEO International SEO E-commerce

Find me on LinkedIn

My SEO story

I followed my curiosity from a BSc in Psychology to a career in digital marketing, getting an MSc in Digital Business along the way.

I got into SEO by launching an independent feminist magazine as a side project. It took off in a big way, and I was offered a role as Digital Editor-In-Chief at Spain's largest magazine publisher, where I scaled website traffic x25 to over 5.5 million monthly views. From there, I was hooked.

Since then, I've worked both in-house and agency-side, specializing in the SaaS industry. I have led international SEO strategies and managed up to $15M in annual organic revenue for major global brands like SurveyMonkey, BigCommerce, and Sanity.

As search has evolved, my focus has shifted toward building AI-enhanced content systems, pioneering AI search optimization (GEO) to capture traffic across LLM surfaces, and deploying advanced Python-driven automation workflows.

Today, I build scalable organic growth engines for brands in SaaS and Finance, and I am known globally as an SEO speaker and an advocate for women in tech.

Get in Touch

Latest content

Read my latest content on SEO, digital marketing and women in tech.

An architectural blueprint-style illustration of Ardross Castle (the castle featured in The Traitors), hand-drawn with crisp white lines on a deep blue grid paper background. The schematic shows the castle's Scottish Baronial architecture from an isometric perspective, highlighting its iconic turrets, stone masonry, and grand entrance. Labels such as "MAIN TOWER" and "WEST WING" are written in a technical font, accompanied by mock architectural measurements.

How To Win The Traitors: A Data-Driven Cheat Code

Forget "gut feelings." If you want the prize pot, you need to navigate the demographic math.

Feb 13

A lived-in bookshelf with a mix of fiction, psychology, parenting, and professional books, next to a handmade ceramic bowl, showing years of reading across different interests.

What AI Taught Me About My Reading Habits

I analysed six years of reading data using AI and discovered unexpected patterns around format, genre, author gender, and how I actually learn.

Jan 20

A top-down photo of a handwritten reading log in a notebook. The list is titled "BOOKS READ IN 2025" and shows titles 1 through 14. Notable entries include "Cribsheet," "Harry Potter I-VII," and "Impact Players." The notebook is white with silver spiral binding.

23 books I read in 2025 and the lessons they taught me

23 books, 12 months, and a lot of lessons learned. Whether you're a new mum, a tech worker navigating layoffs, or a 90s anime fan, check out my 2025 reading list for honest reviews and unexpected recommendations.

Jan 18