Hi! I'm Lidia Infante

SEO consultant, writer & speaker

This is me

Lidia Infante is the Head of SEO at SurveyMonkey. With 10+ years in marketing, a BSc in Psychology, and an MSc in Digital Business, she has scaled SEO into a revenue engine at companies such as BigCommerce and Sanity.

Recognized as a leading voice in SEO, Lidia speaks at major industry events like BrightonSEO, MozCon, and WTSFest, and publishes SEO strategy guidance for Moz, Search Engine Journal, and the Wix SEO Hub.

SEO Strategy Content Strategy Digital Marketing

Technical SEO International SEO E-commerce

Find me on LinkedIn

My SEO story

I followed my curiosity from a BSc in Psychology to a career in digital marketing, getting an MS in Digital Business along the way.

I got into SEO by launching a feminist magazine as a side project. It took off in a big way, and I was offered a role as Digital Editor In-Chief at Spain's largest magazine publisher, where I grew website traffic x25. And it was off to the races from there!

Since then, I've worked in-house and agency-side, mostly in the SaaS industry. I've worked for brands like Semrush, BigCommerce and Sanity.

Today I lead the SEO team at SurveyMonkey and I am known as a global SEO speaker and an advocate of women in tech.

Get in Touch

Latest content

Read my latest content on SEO, digital marketing and women in tech.

An architectural blueprint-style illustration of Ardross Castle (the castle featured in The Traitors), hand-drawn with crisp white lines on a deep blue grid paper background. The schematic shows the castle's Scottish Baronial architecture from an isometric perspective, highlighting its iconic turrets, stone masonry, and grand entrance. Labels such as "MAIN TOWER" and "WEST WING" are written in a technical font, accompanied by mock architectural measurements.

How To Win The Traitors: A Data-Driven Cheat Code

Forget "gut feelings." If you want the prize pot, you need to navigate the demographic math.

Feb 13

A lived-in bookshelf with a mix of fiction, psychology, parenting, and professional books, next to a handmade ceramic bowl, showing years of reading across different interests.

What AI Taught Me About My Reading Habits

I analysed six years of reading data using AI and discovered unexpected patterns around format, genre, author gender, and how I actually learn.

Jan 20

A top-down photo of a handwritten reading log in a notebook. The list is titled "BOOKS READ IN 2025" and shows titles 1 through 14. Notable entries include "Cribsheet," "Harry Potter I-VII," and "Impact Players." The notebook is white with silver spiral binding.

23 books I read in 2025 and the lessons they taught me

23 books, 12 months, and a lot of lessons learned. Whether you're a new mum, a tech worker navigating layoffs, or a 90s anime fan, check out my 2025 reading list for honest reviews and unexpected recommendations.

Jan 18