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Hi! I'm Lidia Infante

SEO consultant, writer & speaker


This is me

Lidia Infante is an SEO consultant and speaker. She has been working in SEO for nearly a decade, helping businesses in SaaS, media and e-commerce grow online. She has a BSc in Psychology and a Master in Digital Business.

Lidia is a regular SEO speaker at top-tier events such as MozCon, BrightonSEO, UnGagged or WTSFest and she often writes about SEO trends and best practices.

In June 2022, she joined Sanity as Senior SEO Manager.

SEO Strategy  Content Strategy   Digital Marketing 

 Headless SEO  International SEO  E-commerce  

My SEO story

I followed my curiosity for human nature from a BSc in Psychology to a career in Digital Marketing and an MS in E-commerce. In SEO and content I found a home for my passion for data and storytelling.

While I was working in PPC I launched a feminist magazine as a passion project. This became wildly successful, so I was  offered a job as Digital Editor In-Chief for the wellness category in Spain's biggest magazine publisher. Thanks to a through a search-first content strategy and smart social media amplification we grew traffic by x25.

Since then, I've worked in SaaS for brands such as BigCommerce or Sanity, as well agency-side with an array of international clients.

Today I am a globally recognised SEO speaker and a passionate advocate for women in tech. I have spoken in major marketing conferences around the world and written for top digital marketing publications.

Latest content

Read my latest content on SEO, digital marketing and women in tech.

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